Author of: "THINK LIKE A MARKETER"
What It Really Takes To Stand out From The Crowd, The Clutter, and
Geri: What inspires you the most to write?
Lauron: I am a teacher at heart. When I know something that I think, or
know can help others, I just can't help but to tell them, even though
it might not always be welcome. With THINK LIKE A MARKETER,
my goal was to expand the reach of the material, to get the message
to the masses. I've been teaching, and learning, and applying this
material for more than two decades. I love watching the light bulb
go off, when people finally understand what marketing really is,
and they start to get clear and confident about it. That's tremendous
satisfaction for me, so writing is one of several methods I use to help
me achieve that for more people, faster.
Geri: Is writing a passion, a stress-reliever, or both?
Lauron: The famous author who said, "I hate to write, but love to have written"
summed it all up for me. I do enjoy the process of writing, but my
world makes it hard to sit still for too long. So for me, I think it's
really about the passion of getting the message out, kind of like
childbirth. I forget all the pain, once the final product is delivered,
and I see its impact.
Geri: Who is your favorite author?
Lauron: I read mostly non-fiction books. There are many authors I find
myself following, but that's mostly because of the subject matter.
People who have earned my due respect and admiration for their
writing ability include James Allen, "AS A MAN THINKETH."
Allison Peason, "I DON'T KNOW HOW SHE DOES IT." Also,
William Taylor and Polly LaBarre, "MAVERICKS AT WORK."
There's a mix for you!
Geri: Do you have current work in progress?
Lauron: After two books on marketing, THINK LIKE A MARKETER and a
daily marketing guide titled 365 WAYS TO STIR THE POT AND PUT
WRITING INTO ACTION, I'm now focusing on a more personal
project. It's called JUST ON VACATION and it's the story of how
I became a widow at age thirty-five, after my husband was involved
in a terrible car accident on the night of our vacation in Cabo San
Lucas. Unbeknownst to me, he had become addicted to painkillers
and he feel asleep at the wheel, after taking our rental car out late
to do what I believe was acquire more medication, before our return
home. While the complete story is revealed, it's not the central focus
of the book. it's more about my personal experience, through the
ordeal, as well as the lessons learned. I draw parallels to living life,
like we're on vacation. In the end, it makes the book an inspiring
story with the intent of helping everyone live better, more conscious,
standout lives. I'm still looking for an agent on that one.
Geri: What factors place you in the comfort zone while writing?
Lauron: The ultimate writing scene for me is a beautiful outdoor setting, or
a clean desk in a colorful, creative office, and some chocolate with
a lot of quiet. Pajamas are a big plus, but time of day doesn't matter.
I can write anytime, and in truth, I've learned to write everywhere.
Life never seems to serve up the perfect condition, so when I want to
write, I must relent, and that's alright with me. Writing is always
worth the effort.
Geri: Thank you very much for your time. I wish you much success.
Lauron: You're welcome.